It was
indeed a red-letter day to remember as it’s the only chic party that has a
Brazilian Carnival theme as FILA Philippines organized a polo match + party held at the Manila Polo Club. Manila’s top socialites
and celebrities were present during the said affair. Brazil-born
actor and FILA endorser Fabio Ide, with entertainment to be provided by
Guarana, the Escola de Samba de Manila Dancers, the Maracuja Dancers,
and Talentadong Pinoy Hall-of-Famer Astroboy.
Manila’s
finest to grace the event, including Fabio’s fellow FILA endorsers
Georgina Wilson, Borgy Manotoc, Tim Yap, and FILA’s first couple, the
ever gorgeous president and CEO of FILA Philippines Cris Albert, and
husband and company chairman Butch Albert who also happens to be
celebrating his birthday on this month of hearts.
The
entertainment has been especially prepared to bring the concept to its
full. Guarana is the country’s leading proponent of traditional and
authentic Bossa Nova and Samba. The Escola de Samba de Manila, founded
by the same minds behind Guarana, has taken unto itself the task of
bringing Brazilian Carnival to the event with their bright, festive
colors and infectious, pulsating rhythms. This is as close as we can
get to an authentic Mardi Gras festival without leaving the country!
Why Brazilian Carnival?
Merely
because when it comes to emotion, color, atmosphere, and sheer
over-the-top joyous celebration, there’s nothing that beats the
Brazilian method. This is a perfect welcome for FILA’s bigger direction
in 2013, a new era for the brand that features innovation while still
taking its cues from a rich and storied past. FILA is the oldest and
wisest of the brands, and throughout its history, it has stayed true to
boldness, color, and design. Fans can look forward to more of this, but
taken to a whole new level.
New
brands and new lines equal a new level of excitement for FILA die-hards
and those just discovering the marque. The revamped range includes
sport and lifestyle masterpieces for everyone.
FILA Everest –
The old adage goes “tough times never last but tough people do,”.
Everest is a no-nonsense brand that believes in dreaming big and doing
big. It is built for those who lead the extreme active lifestyle, who
regularly tread on the cutting edge, the nature adventurer; yet it
remains comfortable, allowing more freedom of movement without
sacrificing durability. Lightweight but protective, Everest shoes are
designed to meet the performance needs of the adventurous.
FILA Outdoors
– More than a brand, Outdoors is an answer to a question. It is a
response to one of the deepest and most basic of human needs, the desire
to bring back the simple joys and pleasures of childhood. It is the
direct result of the blood that runs through our veins, and the
revolutionary return of the Pinoy. It is what FILA consumers want and
need.
FILA Tiva
– The Heart of Tiva is escape, a yearning for love, light, freedom. It
is for the girl who takes the road less traveled. The Soul of Tiva is
the mantra “follow the light.” It represents a new lifestyle and
culture that loves the open sea, freedom, and nature. It follows
alternative sports like surfing, diving and kiteboarding, but with less
emphasis on performance and more detail on the soul.
FILA Freestyle
– A new hyper brand forged by the classic timelessness of FILA Vintage
and the irresistible call of FILA Outdoors. A brand full of strength
and personality, it screams youth at its prime but reflects a respect
for the classics. Freestyle is for the Old Timeless, Livewire, Agro,
Emo, Creative fun-seeker. Freestyle is anything but shy.
FILA
believes that sport is an artform, a combination of beauty, luxury, and
passion, form and movement. Sport can be viewed as a painting in a
gallery or a ballet in a theatre. Sport is inspiring and inspired. As a
company founded in Italy, FILA, more than anyone, recognizes the art of
sport, the importance of design, and the feel uniquely tied to it.
Fila shops are located at the following branches:
SM Mall of
Asia, SM Megamall, SM Cebu, Ayala Malls Glorietta, Ayala Malls Trinoma,
Ayala Malls Pavilion, Ayala Malls Market! Market!, Ayala Malls Cebu,
Ayala Malls Marquee Pampanga, Robinsons Galleria, Robinsons Ermita,
Robinsons Cebu, Robinsons Iloilo, Robinsons Bacolod, Robinsons Lipa,
Robinsons Metroeast, Robinsons Dumaguete, Robinsons Tacloban, Robinsons
General Santos, Robinsons Ilocos Norte, Limketkai Cagayan de Oro, Island
City Mall Bohol, Festival Mall Alabang, Ever Commonwealth, Ever Cainta,
D’Mall Boracay, Gaisano Capital Tacloban, Gaisano Capital Ormoc,
Gaisano Capital Kalibo, NCC Mall Davao, NCC Mall Tagum, LCC Legazpi
For more information about Fila,
